driven to preserve the environment, csx moves a ton of freight nearly 450 miles on one gallon of fuel. what a day. can't wait til tomorrow. ♪ ♪ liz: he founded the electronic arts empire and was responsible for one of the most beloved and top-selling games ever. yes, madden nfl, and now he's embarking on a whole new venture, educational gaming. joining me now in a fox business exclusive, chip hawkins. if you can company ceo and co-founder. i'm not betting against you, man. madden nfl is fascinating, but this may be a tougher sell. what's if you can? talk about that. >> well, first of all, we're named for the famous poem, "if," it starts out if you can keep your head while all about you are losing theirs, it's an empowering poem about character, and this whole idea of human knowledge that's now known as sel which stands for social and emotional learning. this is a critical area of life skills and in the last hundred years have kind of fallen in a crack, and it's now framed in a way that's been backed up by science and research, and it's now supported by the government that these ar